When I first started my career in digital marketing, I went from working 40 hours per week at my full-time job to easily over 80 hours per week in my business. I was trading my time for money, offering social media management services to clients and seriously grinding to make ends meet. And I was exhausted. I felt like I was on a hamster wheel, going round and round and not able to get off. I wanted to hire help, but I couldn't afford it. I taught a lot about blogging back then (am I aging...

Why is it so darn easy to ghost your email list? 👻 You start with good intentions, diligently emailing every week. Then life gets busy. And it's the first thing to go. Of all the digital marketing channels, email is by far my favorite. Yet it’s the easiest one to neglect. The thing is, email is where you can do a lot of your heavy lifting without a lot of output. It’s reliable. Not subject to an algorithm. And you don’t have to pay to get your message in front of your customer. Bonus: they...

You know more than you think you do. It's true. And there are people out there willing to pay you for that knowledge. To teach them what you know. Perhaps someone has said to you... "you are so knowledgeable on [insert topic]", or "I wish I could do [insert activity] like you." These are subtle cues on topics people want to learn from you. The key is finding that secret sauce topic where your expertise and passion meets the market need. If you're done struggling to land consistent clients,...