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I wanted to do something a little different this email. Sometimes life can feel...overwhelming. Add in running a business, kids, and the Holidays approaching and it can feel downright crazy. So I have an offer for you. How can I help? It could be help with a marketing campaign, a book recommendation, or just a sympathetic ear. It takes courage to ask for help when you need it, and I invite you to take me up on this offer if you feel called. Thank you for being here. You don't have to be. It...
Why is it so darn easy to ghost your email list? 👻 You start with good intentions, diligently emailing every week. Then life gets busy. And it's the first thing to go. Of all the digital marketing channels, email is by far my favorite. Yet it’s the easiest one to neglect. The thing is, email is where you can do a lot of your heavy lifting without a lot of output. It’s reliable. Not subject to an algorithm. And you don’t have to pay to get your message in front of your customer. Bonus: they...
You know more than you think you do. It's true. And there are people out there willing to pay you for that knowledge. To teach them what you know. Perhaps someone has said to you... "you are so knowledgeable on [insert topic]", or "I wish I could do [insert activity] like you." These are subtle cues on topics people want to learn from you. The key is finding that secret sauce topic where your expertise and passion meets the market need. If you're done struggling to land consistent clients,...