When I first started my career in digital marketing, I went from working 40 hours per week at my full-time job to easily over 80 hours per week in my business. I was trading my time for money, offering social media management services to clients and seriously grinding to make ends meet. And I was exhausted. I felt like I was on a hamster wheel, going round and round and not able to get off. I wanted to hire help, but I couldn't afford it. I taught a lot about blogging back then (am I aging...
3 months ago • 2 min read
Why is it so darn easy to ghost your email list? 👻 You start with good intentions, diligently emailing every week. Then life gets busy. And it's the first thing to go. Of all the digital marketing channels, email is by far my favorite. Yet it’s the easiest one to neglect. The thing is, email is where you can do a lot of your heavy lifting without a lot of output. It’s reliable. Not subject to an algorithm. And you don’t have to pay to get your message in front of your customer. Bonus: they...
3 months ago • 4 min read
You know more than you think you do. It's true. And there are people out there willing to pay you for that knowledge. To teach them what you know. Perhaps someone has said to you... "you are so knowledgeable on [insert topic]", or "I wish I could do [insert activity] like you." These are subtle cues on topics people want to learn from you. The key is finding that secret sauce topic where your expertise and passion meets the market need. If you're done struggling to land consistent clients,...
3 months ago • 4 min read
Crap, I forgot I deleted it. This was the 5th time I mindlessly picked up my phone to scroll Instagram. I was attending a weekend workshop and deleted the app off my phone to cut out all distractions. And I had forgot (again) that I had deleted the app. It was embarrassing how many times I picked up my phone ready to scroll. You'd think I'd be quick to reinstall it after the weekend because of that. But the exact opposite thing occurred. It's been 48 days (and counting) of zero Instagram. No...
4 months ago • 4 min read
Happy Tuesday! I don't know about you, but I have Facebook ads on the mind at the moment. And there's a couple of reasons for that... I'm creating a Facebook ads strategy for my sister's e-commerce brand. (I love collaborating with her!) I'm refreshing my Advertising on Facebook course on LinkedIn. This course is hands down one of my most popular courses with over 50,000 students having gone through it. And, I've opened up 5 spots for 1:1 Facebook ads coaching. If you're interested, fill out...
4 months ago • 4 min read
Happy Tuesday! Have you been on LinkedIn recently? There's a super viral post going around... The #desperate banner was created by a women named Courtney Summer Myers who was laid off 9 months ago due to "redundancy". Courtney's been sharing her struggle with finding full-time work on LinkedIn (over 500 applications sent and only a handful of terrible interviews). Out of frustration, she created the #desperate banner to address the stigma around being unemployed. And she struck a nerve. Big...
4 months ago • 3 min read
Running Facebook ads? This is for you. [Want to skip to the 1:1 coaching offer? Scroll down to the bottom of this email for details 👇🏼] I get hundreds of DMs every month from distraught business owners attempting to run Facebook ads. Many are in tears. They tell me that they have spent thousands of dollars running ads and have seen absolutely ZERO results. The only number going up is their credit card bill. It breaks my heart. These small business owners literally take days out of their busy...
4 months ago • 3 min read
I loaded up my car, playing Tetris with the boxes I packed for my 651 mile move to a different country. On a whim, I made the decision to move from my small town in British Columbia to Bend, Oregon. I rented a two bedroom apartment sight unseen (prayed it wasn't a scam), and hit the road with my pup. I was on a quest... As a kid I was always creative. I would draw cartoons, and write short stories with elaborate characters. My favorite was, "how pigs got curly tails". Hint: it was because...
4 months ago • 6 min read
I hated business systems. They seemed so...boring. I thought they stifled my creativity and freedom. I work for myself so that I could be free from restrictions, and now I was going to impose them on myself? No thanks. I want to wake up when I want. Work on what I want, when I want in my business. But I was wrong. Because even though I didn't have a boss or set hours to work, I still felt restricted. It was because I was depending on my feelings to guide me. I spent a great deal of time...
4 months ago • 5 min read